HARAT'S IRISH PUB
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Sales of the Irish pub franchise
in Europe and Asia
+385 91 355 55 58
Call every day 09:00 - 21:00

Build your stable and profitable business in
Europe with the income of €100,000 per year
together with Harat's Irish Pub

*Get a presentation right now and find out more about the
costs and the structure of the franchise

The largest chain
of Irish pubs in the world

72
pubs, 50 of them opened under the franchise
2 million
glasses of beer
served in a year
14,5€
the average check per person
700+
employees working in the chain

Received
awards

THE LARGEST MEMBER OF
«Irish Pubs Global»
“IPG” is the World Association of Pubs, which includes pubs from 122 countries
THE BEST HORECA FRANCHISE
according to the Forbes magazine
THE FIRST
AMONG BEER FRANCHISES
National Golden Brand Award
THE MOST KNOWN BEER CHAIN IN RUSSIA
Data of the RBC Research Centre
TOP 10
OF THE BEST BUSINESS SOLUTIONS
International Marketing Summit EWMS

Irish pub image, famous and
distinguishable all over the world

FACADE
INTERIOR
BARTENDERS
BAR COUNTER
DRINKS
CUISINE
ATMOSPHERE
FACADE
Bright and noticeable facade made in a traditional Irish style successfully attracts guests.
INTERIOR
The interior is decorated in the style of “cosy chaos”. Guests can relax, forget about the rules and simply be who they are.
BARTENDERS
Friendly and charismatic bartenders are the heart of any pub. They get on well with every guest and do not leave guests’ glasses empty.
BAR COUNTER
A bar counter is the most recognizable element of the pub. It is the place of new acquaintances, parties with friends and conversations with bartenders.
DRINKS
The right choice of drinks is half the success of the pub. In addition to Irish beer and whiskey, the menu should include drinks from around the world.
CUISINE
Guests not only drink, but also have snacks. Traditional Irish cuisine perfectly suits the concept of the pub.
All meals are hearty and quickly prepared.
ATMOSPHERE
The pub is not only about the beer; it is about the atmosphere as well. People come to Harat's for live music, parties, dancing on the bar counter, kicker and darts competition and board games.
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Ready-made business solution in Europe

CROATIA
SERBIA
MONTENEGRO
AUSTRIA
HUNGARY
GERMANY
ITALY
NETHERLANDS
POLAND
SLOVAKIA
SLOVENIA
Czech
SWITZERLAND
Other countries
Croatia
Cities recommended for opening:
Split (155 000 people)
Dubrovnik (43 000 people)
Zadar (75 000 people)
$ 12,700
Per capita income
80 l/person
beer consumption
3 414
Beer consumption of 1000 HL total
$ 950
Average monthly salary
VAT rate for establishments:
Restaurant — 25%,
Bars and cafes — 25%
Smoking legislation:
Not allowed in bars with a service area smaller than 50m2.
Age of consumption
(ONTRADE):
18 years old
Serbia
Cities recommended for opening:
Belgrade (1 199 000 people)
Novi Sad (250 000 people)
Nis (260 000 people)
$ 5,540
Per capita income
60 l/person
beer consumption
4 312
Beer consumption of 1000 HL total
$ 450
Average monthly salary
VAT rate for establishments:
Restaurant — 20%,
Bars and cafes — 20%
Smoking legislation:
Allowed in bars smaller than 80 m2.
Allowed division on smoking and non-smoking areas.
Age of consumption
(ONTRADE):
18 years old
Montenegro
Cities recommended for opening:
Podgorica (187 000 people)
Budva (15 900 people)
$ 7,812
Per capita income
12 l/person
beer consumption
???
Beer consumption of 1000 HL total
$ 512
Average monthly salary
VAT rate for establishments:
Restaurant — 19%,
Bars and cafes — 19%
Smoking legislation:
Allowed at the discretion of the owner.
Age of consumption
(ONTRADE):
18 years old
Austria
Cities recommended for opening:
Vienna (1 840 000 people)
Innsbruck (130 000 people)
$ 47,410
Per capita income
104 l/person
beer consumption
8 885
Beer consumption of 1000 HL total
$ 2,700
Average monthly salary
VAT rate for establishments:
Restaurant — 10%,
Bars and cafes — 20%
Smoking legislation:
Partially allowed
Age of consumption
(ONTRADE):
16 years old
Hungary
Cities recommended for opening:
Budapest (1 772 000 people)
$ 12,980
Per capita income
59 l/person
beer consumption
5 793
Beer consumption of 1000 HL total
$ 750
Average monthly salary
VAT rate for establishments:
Restaurant — 27%,
Bars and cafes — 27%
Smoking legislation:
Not allowed
Age of consumption
(ONTRADE):
18 years old
Germany
Cities recommended for opening:
Munich (1 534 000 people)
$ 45,940
Per capita income
107 l/person
beer consumption
86 512
Beer consumption of 1000 HL total
$ 2,700
Average monthly salary
VAT rate for establishments:
Restaurant — 19%,
Bars and cafes — 19%
Smoking legislation:
Completely prohibited in Saarland, Bavaria, North-Rhine Westphalia. Partially allowed elsewhere.
Age of consumption
(ONTRADE):
Beer — 16 years old,
Strong drinks — 18 years old
Italy
Cities recommended for opening:
Milan (1 439 000 people)
Trieste (208 000 people)
$ 32,810
Per capita income
29 l/person
beer consumption
17 729
Beer consumption of 1000 HL total
$ 2,700
Average monthly salary
VAT rate for establishments:
Restaurant — 10%
Bars and cafes — 10%
Strong drinks — 10%
Smoking legislation:
Allowed in smoking rooms.
A smoking room must not exceed 50% of the total area of the premises.
Age of consumption
(ONTRADE):
18 years old
Netherlands
Cities recommended for opening:
Amsterdam (867 000 people)
Rotterdam (637 000 people)
$ 48,860
Per capita income
68 l/person
beer consumption
11 528
Beer consumption of 1000 HL total
$ 2,600
Average monthly salary
VAT rate for establishments:
Restaurant — 6%,
Bars and cafes — 6%,
Strong drinks — 21%
Smoking legislation:
Allowed in smoking rooms.
Age of consumption
(ONTRADE):
Beer — 16 years old,
Strong drinks — 18 years old
Poland
Cities recommended for opening:
Warsaw (1 770 000 people)
$ 13,340
Per capita income
98 l/person
beer consumption
37 644
Beer consumption of 1000 HL total
$ 1,000
Average monthly salary
VAT rate for establishments:
Restaurant — 23%,
Bars and cafes — 23%
Smoking legislation:
Allowed in specially equipped smoking rooms.
Age of consumption
(ONTRADE):
18 years old
Slovakia
Cities recommended for opening:
Bratislava (428 000 people)
$ 17,570
Per capita income
70 l/person
beer consumption
3 815
Beer consumption of 1000 HL total
$ 1,100
Average monthly salary
VAT rate for establishments:
Restaurant — 20%,
Bars and cafes — 20%
Smoking legislation:
Allowed in establishments that do not serve food.
Age of consumption
(ONTRADE):
18 years old
Slovenia
Cities recommended for opening:
Ljubljana (282 000 people)
$ 22,190
Per capita income
78 l/person
beer consumption
1 615
Beer consumption of 1000 HL total
$ 1,400
Average monthly salary
VAT rate for establishments:
Restaurant — 9.5%,
Bars and cafes — 22%
Smoking legislation:
Allowed in specially equipped smoking rooms.
Age of consumption
(ONTRADE):
18 years old
Czech
Cities recommended for opening:
Prague (1 271 000 people)
$ 18,140
Per capita income
144 l/person
beer consumption
15 729
Beer consumption of 1000 HL total
$ 1,000
Average monthly salary
VAT rate for establishments:
Restaurant — 21%,
Bars and cafes — 21%
Smoking legislation:
Allowed at the discretion of the owner.
Age of consumption
(ONTRADE):
18 years old
Switzerland
Cities recommended for opening:
Zurich (405 000 people)
$ 84,630
Per capita income
56 l/person
beer consumption
1 657
Beer consumption of 1000 HL total
$ 5,800
Average monthly salary
VAT rate for establishments:
Restaurant — 8%,
Bars and cafes — 8%
Smoking legislation:
Allowed in specially equipped smoking rooms.
Age of consumption
(ONTRADE):
Beer — 16 years old,
Strong drinks — 18 years old
Get an offer
on other countries
Fill in the fields below.
The specialist will send you the presentation
within 12 minutes.
We will send you the presentation with the terms and costs.
We will contact you to clarify the details

Favourable terms
of the franchise

Exclusive prices
Project design
Free training
Marketing support
Exclusive prices
and terms
We have established contacts with the suppliers of furniture, building materials, food, alcohol and equipment. You do not waste time or energy searching, and you get unique terms as well.
Project design
You will get a detailed project for the chosen premises in the style of our brand.
Free training
We will train you and your managers based on our office. During the start-up period, the opening team led by the brand bar manager will select and train the staff, as well as organize the pub work.
Marketing
support
We do not require royalty. Instead, you pay € 1,000, which we raise to maintain the promotion and the image of the chain.
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The economics of the pub

Local
Standart
Grand
Local
Standart
Grand
Area
from 100 m²
from 200 m²
from 400 m²
Scope of investment
195 000 €
300 000 €
420 000 €
Franchise fee
20 000 €
30 000 €
30 000 €
Royalty
0%
0%
0%
Return on investment*
4 years
4 years
4 years
Monthly profit
from 5 100 €
from 8 000 €
from 12 100 €
*The detailed calculation is based on the experience of 72 pubs in Russia, Europe and the CIS

We help
our franchisees

Consultation
Support
Bonuses
Familiar environment
Consultations on the selection
of premises
Our specialist will help you choose the premises and check whether they fit the chain standards.
Legal support
We will help you register your business properly. You can contact us for legal advice.
Bonuses for franchisees
We periodically check the pubs of our partners. Those who follow all the standards of the chain receive prizes.
Familiar environment
Our compatriots will help you get used to the new country and start a business. You will not feel the language barrier at the first stages of work.
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Answer a few questions and find out about the
expenses of opening a Harat’s Irish Pub

What type of pub do you want to open?

Local
from 100 m²
Standart
from 200 m²
Grand
from 400 m²
Next step

Choose the country in which you would like to open
an establishment:

Austria
Hungary
Germany
Italy
Poland
Netherlands
Serbia
Slovakia
Slovenia
Czech
Croatia
Switzerland
Montenegro
Other countries

Do you have any work experience in hospitality
industry?

yes
no

In which region do you live?

CIS
Europe
Next step

We have already started calculating the cost. Fill in the fields below.
The specialist will contact you within 12 minutes.

We will send you the presentation with the terms and costs
We will contact you to clarify the details

Our goal is 202 pubs by 2020

Igor Nikolaevich Kokourov
Creator and ideologist

Recently opened pubs

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Sales of the Irish pub franchise
in Europe and Asia
+385 91 355 55 58
Call every day 09:00 - 21:00

Build a stable and profitable business
in Europe together with Harat's Irish Pub

Order

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will contact you
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will send you an offer
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transferred to third parties.

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will send you an offer
within 12 minutes.

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transferred to third parties.

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will send you an offer
within 12 minutes.

Your data is safe and will not be
transferred to third parties.

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will send you an offer
within 12 minutes.

Your data is safe and will not be
transferred to third parties.

Order

Fill in the fields below. The specialist
will send you an offer
within 12 minutes.

Your data is safe and will not be
transferred to third parties.

Order

Fill in the fields below. The specialist
will send you an offer
within 12 minutes.

Your data is safe and will not be
transferred to third parties.

Order

Fill in the fields below. The specialist
will send you an offer
within 12 minutes.

Your data is safe and will not be
transferred to third parties.

Order

Fill in the fields below. The specialist
will send you an offer
within 12 minutes.

Your data is safe and will not be
transferred to third parties.

Order

Fill in the fields below. The specialist
will send you an offer
within 12 minutes.

Your data is safe and will not be
transferred to third parties.

Order

Fill in the fields below. The specialist
will send you an offer
within 12 minutes.

Your data is safe and will not be
transferred to third parties.
 

Order

Fill in the fields below. The specialist
will send you an offer
within 12 minutes.

Your data is safe and will not be
transferred to third parties.
 

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